Philadelphia's Literature are doing it right.
Proudly cranking tunes that echo bands like The Wedding Present and C86 era mainstays like The Shop Assistants, Literature are a pleasant surprise. I just bought everything that they had up on Bandcamp.com and I'd urge you to do the same.
Dig the Feelies-meets-Rocketship vibe of "Tie Dye (Your Life)". It's a glorious song and when those backing vocals kicked in, I hit the "buy" links.
Follow the band on their Facebook page:
www.facebook.com/literatureband